When you talk about Search Engine Optimization, 15 or so years is a life time. Literally. We tend to forget that in the early 90’s few of us even knew what an Internet browser was, let alone seo and I was thinking about how fast this brand new world of ours has evolved the other day.
We have seen the rise and fall of countless search engines, and the launch of the “Grand Daddy” of all, Google. Since its inception, we learned that the Phd’s behind this soon to be giant had insights into the virtual world that few of us even imagined.
Google quickly became the norm in internet searches and it wasn’t long when it even became part of day to day vocabulary! “Google this, Google that” is something most of us hear or say on a daily basis and everybody knows what we mean!
I was thinking about this the other day, as I was revising the seo strategies of our company, what with Google de-indexing a bunch of article networks and introducing their now famous over-optimization penalty. After all, it wasn’t even a month ago, but it might as well have been a whole lot longer, when you think about the effect it has had on some internet marketers and online home businesses.
So what’s really happening now and have we even begun to understand the true intent of the search engine giant? Not exactly and it is open to question whether Google themselves know how their new policies are going to affect the world wide web.
Content is king, long live content?
I have always advised my customers to concentrate on writing content for “human” readers, rather than for the search engines, and if this advice was true then, it certainly is true today!
In theory, this is good news for most folks who conduct their home businesses online. Quality hand written articles which attract “organic” readers naturally, without the use of techniques that infringe upon Google rules.
Let us consider a mom and pop and their online home based business!
First they begin writing articles for their new website. They spend a lot time writing as good a content as possible and patiently wait for the traffic to hit their site!
For the overwhelming majority of such sites, it is not uncommon to realize that even though they have an increasing number of good articles, the traffic that was expected never comes.
When mom and pop realize that in spite of their best efforts the traffic that they were hoping for never materialized one of the first thing most do is to purchase one of the numerous online marketing courses that can be found nowadays which amongst other things tell them to:
- Go to related blogs and leave comments
- Use Web 2.0 linking strategies
- Make use of Social Media
- Maximize the spread of their articles by posting them newly spun in article and blog networks.
I will talk about the four option in my next article: